What We Do

Mission Objectives

Maharashtra was the first state in the country to take a decision to tackle malnutrition in ‘Mission – mode’ and with this purpose, Rajmata Jijau Mother – Child Health & Nutrition Mission was established. The first phase of the Mission was set up in 2005, and the second phase started in 2011 and third phase in 2017. The aim of the Mission is to reduce child malnutrition in Maharashtra by focusing on the child’s first 1000 days from conception.

The Rajmata Jijau Mission works as an autonomous technical and advisory body fully funded by UNICEF. It aims at improving convergence and coordination between Public Health Department, Govt. of Maharastra and ICDS Commissionerate.

The role of the Mission is well-defined to avoid any confusion and duplication with the role of Department of Women and Child Development. In Maharashtra, a deliberate decision was taken not to fund the Mission through the state budget, and not to implement any schemes directly through the Mission. This enables it to function with freedom and autonomy.


The Role of the Mission includes the following:

Advocacy regarding the importance of the first 1000 days.
Acting as a ‘think tank’ and to give policy advice to the government regarding evidence-based interventions.
Achieving convergence between different departments with the common objective of reducing malnutrition.


Focus Areas

Malnutrition: – To reduce the incidence of malnutrition among moderate and severely underweight children in the age group of 0-6 years under the Integrated Child Development Services Scheme as well as to ensure the treatment of children in SAM and MAM category, and to give priority to the areas where the rate of low birth weight  is high
To take special measures in the areas where the percentage of malnutrition is high by analyzing the malnutrition statistics from the state level
Health: – Prenatal care for pregnant women (special attention to underweight / anemic women), Newborn care and special focus on health, diet, immunization of children up to 0-3 years of age, Conducting workshops at taluka beat level to create awareness among the people, and coordinating with the health department from time to time regarding pregnancy care
ECCE Policy: – To implement the revised policy of pre-primary education for the beneficiaries in the age group of 3-6 years coming to Anganwadi
To co-operate with the Public Health Department through capacity building programs to implement Intensive Management of Neonatal & Childhood Illnesses and Home Based New-born Care on an experimental basis in selected Primary Health Centers in selected districts of the State
To reduce child marriages by paying special attention to the education, health and nutrition of adolescent girls
To create a people’s movement through public participation to reduce the incidence of malnutrition by publicizing the programs of the mission through the media and to create awareness about diet, Infant Young Child Feeding practices, and health aspects
Policies for promotion of nutritional outcomes_AAA Convergence2