What We Do

Mission Objectives

Maharashtra was the first state in the country to take a decision to tackle malnutrition in ‘Mission – mode’ and with this purpose, Rajmata Jijau Mother – Child Health & Nutrition Mission was established. The first phase of the Health and Nutrition Mission was set up in 2005, and the second phase in November 2011. The aim of the Mission is to reduce child malnutrition in Maharashtra by focusing on the first 1000 days from conception, i.e. the period of -9 to 24 months.

The Rajmata Jijau Mission works as an autonomous technical and advisory body fully funded by UNICEF. It aims at improving convergence and coordination between Public Health Department, Govt. of Maharastra and ICDS Commissionerate.

The role of the Mission is well-defined to avoid any confusion and duplication with the WCD Departments’ role. In Maharashtra, a deliberate decision was taken not to fund the Mission through the state budget, and not to implement any schemes directly through the Mission. This enables it to function with freedom and autonomy.


The Role of the Mission includes the following:

Advocacy regarding the importance of the first 1000 days.
Acting as a ‘think tank’ and to give policy advice to the government regarding evidence-based interventions.
Achieving convergence between difference departments with the common objective of reducing malnutrition.
Pursuant to this role, the Mission has prepared a multi-sectoral action plan, outlining how different departments can contribute towards reducing malnutrition directly or indirectly.


Focus Areas

Malnutrition: – To reduce the malnutrition rate of moderate to severe underweight children in the age group of 0-6 years and to give priority to the areas where the rate of low birth weight  is high
To take special measures in the areas where the percentage of malnutrition is high by analyzing the malnutrition statistics from the state level.
Health: – Prenatal care for pregnant women (special attention to underweight / anemic women) Newborn care and special focus on health, diet, immunization of children up to 0-3 years of age (focusing on age group from -9 months to +3 years) Conducting workshops at taluka beat level to create awareness among the people by coordinating with the health department from time to time regarding pregnancy care.
ECCE Policy: – To implement the revised policy of pre-primary education for the beneficiaries in the age group of 3-6 years coming to Anganwadi.
To reduce the incidence of malnutrition among moderate and severely underweight children in the age group of 0-6 years under the Integrated Child Development Services Scheme as well as to bring the children in SAM and MAM in the general category
To co-operate with the Department of Health through training and empowerment to implement INMCI-Intensive Management of Neonatal & Childhood Illnesses and Home Based New-born Care on an experimental basis in selected Primary Health Centers in selected districts of the State.
To reduce child marriage by paying special attention to the education of adolescent girls, to increase the gap between two children and to reduce the severity of all malnutrition related issues, to create awareness about diet and health education.
To create a people’s movement through public participation to reduce the incidence of malnutrition by publicizing the programs of the mission through the media and to try to shift the responsibility of reducing malnutrition from the government to the society.